Dettol runs year long campaign to promote better hygiene

Reckitt Benckiser's brand Dettol is running a year long campaign, to promote healthy habits in the country. The new campaign is based on Hygiene Promotion & Illness reduction study conducted in South Africa. Dettol together with Health experts took an initiative to educate 6000 people on healthy habits.

As per the results, it was found that when people adopted Hygienic Habits of hand washing, surface disinfection & bathing with Dettol, illnesses reduced by upto 75%. This campaign is yet another initiative taken by Dettol to educate people on habits that would protect them from illnesses caused due to lack of hygiene.

According to a survey conducted by The Global Hygiene Council, 70% Indians don't wash their hands for the recommended duration which leads to lack of personal hygiene which in turn is one of the main reasons for many harmful diseases. This initiative undertaken by Dettol can make a huge difference to the overall health of the country. Many infectious diseases can be prevented or constricted through good hygiene practice and education.

Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser, India said, "As a responsible corporate we do understand the challenges faced by the Indian society - be it infrastructure, lack of appropriate healthcare facilities, education facilities - but the biggest challenge that one truly tends to ignore is the low level of awareness about health and hygiene issues. This year, through the theme Healthy Habits, we endeavor to reach out to more and more number of people and create awareness amongst them on personal hygiene and healthy habits."