Dhanalakshmi bank goes purple

As the Kerala-based private sector bank Dhanalakshmi Bank goes national, it has also changed its house colour.

As per the reorts, the new logo is purple in colour and more contemporary. The bank claims that it signifies more wealth and prosperity.

The 82-year-old bank has also done little tweaking in the spelling and decided to change its name to 'Dhanlaxmi', to appeal to the youth.

The logo has been designed by UK-based design agency, Fitch. And the creative agency is Ogilvy India has been appointed to launch the campaign.