TBWA\India creates buzz for Standard Chartered Mumbai Marathon

Mumbai is all set for the Standard Chartered Mumbai Marathon, and to create the buzz and the maximum participation TBWA\India has launched a campaign called "I will win'.

The campaign seeks to showcase the people whose lives get positively impacted because of the event.

The campaign is based on the truth ' regardless of who wins the Marathon, the people whose lives are touched are the real victors.

"I will win' is the mantra of every beneficiary who believes that every year that Mumbai runs, the lives of affected people get better in some small measure.

The campaign will also be supported by TV, print and outdoor promotion.