Diesel: a New Year gift to India

As we mentioned once that Diesel ' Italian fashion brand, will soon venture in the Indian Market. Diesel joined hands with Reliance Brands to step in the Indian Market. The new entity will be called "Diesel fashion India Reliance', and the brand owns 51 per cent stake here.

Diesel will launch its stores in Delhi and Mumbai. It will be launched over spring/summer of 2010.

To handle the creative duties for the Diesel, Happy Creative Services are chosen. Among the other brands that Happy works on are e.go, the notebooks offered by Wipro and Wipro Servers.

The directors and co-founders, Happy, Kartik Iyer and Praveen Das said, "It's encouraging to know that our ideas matched the tone and energy of the brand, as it stands today."

To this, CEO, Reliance Brands, Darshan Mehta said, "In Happy, we found a creative partner who best understands and resonates the Diesel DNA."