Now access 'Femina' online

Femina - a very popular women magazine has now launched its online website www.femina.in. To target the young Internet savvy viewers, "Mudra' has been asked to design a print and outdoor campaign for the portal.

The site www.femina.in includes - material from the latest issue, preview to the future issue and articles on various topics like ' health, fashion, relationships and many others. The site also has communities, polls, contests and "ask the experts' column.

The creative director, Mudra, Venkatagiri Rao on the campaign said, "Femina is talking to the young women through its online portal. It is being positioned as women's friend 24/7. The campaign's objective was to show that Femina understands the issues that women go through. We have shown very real situations in the campaign. It captures women's thoughts and emotions. The ads reflect the content on the portal."