Discover India with the new TVC of Bajaj DTS-Si

Time and again advertisers have used India and its diverse culture to weave their promotional activities around it. Especially Bajaj auto has the legacy of doing this, remember "Hamara Bajaj" ad campaign which took the nation by storm.

In similar lines, last year Bajaj Discover DTS-Si used the same formula but with a difference and came up with three TV commercials. The campaigns are called "Discover India' which introduces us to an exceptionally unknown part of the country.

Bajaj Discover is back with its fourth campaign on the same line and this time it shows a unique place 100 KM away from Aurangabad, Maharashtra, named Shanishingnapur where people don't have doors in their house.

The idea behind the campaign is to establish the new 100 cc Discover DTS-Si as the most fuel efficient bike in its class through the route of "Experiences Per Litre' (EPL) instead of Kilometres Per Litre (KMPL) which is the standard category norm.

The earlier 3 TVCs were about Magnetic Hill in Ladakh, Mattur near Mangalore a village where everyone speaks Sanskrit & Jambur near Junagadh a village where a tribe of Africans resides since the last 5 centuries.

The campaign has been created by Lowe Lintas under the supervision of R Balki, Chairman and Chief Creative Officer and Anaam Mishra ' Group Creative Director of the agency.