Mindshare ropes in Muthoot Pappachan Group

Mindshare Chennai has grabbed the media duties of Muthoot Pappachan Group in a multi-agency pitch.

According to the reports, the size of the account is pegged at Rs 100 million. Currently Contract Chennai handles the creative duties of the Muthoot Pappachan Group.

Reports suggest that the group is spending Rs 10 million on creatives, 20 million on on the rebranding exercise. And the company is also planning to promote 'Swarnavarsham' for which it plans to spend Rs 80 million.