Discovery elevates Rajiv Bakshi as VP

Discovery Networks Asia-Pacific, a division of the number one non-fiction media company Discovery Communications, has appointed Rajiv Bakshi as the Vice President ' Marketing for India region. In his new leadership role, Rajiv will be responsible for creating and implementing strategic marketing initiatives for Discovery's entire portfolio of six networks in India. He will continue to report to Rahul Johri, senior vice president & general manager, India.

Announcing the promotion, Rahul Johri, senior vice president & general manager, India, Discovery Networks Asia-Pacific said, "Rajiv has demonstrated great drive and acumen by developing and executing innovating marketing strategies. He has been a key contributor in driving brand recognition, achieving significant rating milestones and enhancing corporate reputation. I look forward to his passionate leadership and talent to expand our business in the country." Johri added.

Rajiv Bakshi, vice president ' marketing, India, Discovery Networks Asia-Pacific said, "It's a privilege to head the marketing of one of India's most dynamic media companies. The company's unparalleled networks-portfolio, ranging from Discovery Channel - India's No.1 channel in non-fiction entertainment and the definitive lifestyle channel Travel & Living to recently launched brands - Discovery Turbo and Discovery Science along with Discovery HD World present immense challenge and unmatched opportunity for creativity and innovation."

During the last five years at Discovery, Rajiv played a critical role in driving ratings for Discovery Channel, establishing India's leading lifestyle channel Discovery Travel & Living and refreshing Animal Planet. Rajiv was a participant in the company's expansion strategy in India which included the launch of three new networks in year 2010: Discovery Science ' India's first 24-hour science-centric channel; Discovery Turbo ' India's first and only channel dedicated to speed and Discovery HD World ' a 24-hour high definition channel offering 1080i picture resolution along with 5.1 surround sound.