Religare Info Service and NetworkPlay join hands

Religare Info Service and NetworkPlay.in have entered an exclusive and strategic partnership for Pan-India sales of its advertisement solutions for brokers, sub-brokers, research houses and financial institutes for its new web initiative, www.selectyourbroker.com.

On one hand, Selectyourbroker.com will empower the investors to rate, review and discuss stock brokers in India, translating into an unbiased broker score called SYBScore. It's a free to use website that will usher in a significant change in the decision-making process of choosing a stock broker by Indian investors. On the other hand, it will enable brokers and sub-brokers to showcase their services and offerings on a neutral platform. Religare Info Service, which already has more than 150 top brokers in the country as customers for its financial web solutions and research services, will further enable marketing and lead generation solutions, through selectyourbroker.com

" According to Ashish Vijh, President, Religare Info Service, SYB is a first of its kind service aiming to empower the broker, sub-brokers as well as the investor community, bringing them together onto a common neutral platform. NetworkPlay with its pan-India reach, and strong understanding of the internet and financial services domains, becomes a natural partner for this new web service."

Selectyourbroker.com has listed over 1000 brokers and more than 30,000 sub-brokers, associated with SEBI, operating across multiple exchanges.

Rajesh Nair, Vice President ' Distribution & Sales Strategy, NetworkPlay.in, says, "This partnership only reinforces our vision for the ecosystem and with this offering we have entered the listing business with a very different route that will enable brokers to reach their right consumer audience thus by enabling advertising opportunities in a social format for brands to reach when the consumer is most receptive."

NetworkPlay is a Capital 18 funded start-up with offices across 3cities in India with premium publisher partners and works with over 200brands in the Indian marketplace.

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