Dish TV gets a new brand image

Earlier the slogans were like 'Wish Karo, Dish Karo' and 'Sabse Jyaada', but now the company has changed it to 'Ghar Aayi Zindagi'. According to the reports, the company claims that the new brand communication is based on 'emotional connect'.

The company has created a brand campaign and will use multiple platforms such as television, out-of-home, print and digital to promote the brand across a wide base of new and existing subscribers.

To support the new TV commercials, Dish TV brand ambassador Shah Rukh Khan will be seen in a new avtaar. He is portraying the role of a 75-year-old grandfather, romancing Tanvi Azmi as his wife, while in the second TVC he is paired with Tisca Chopra where he brings home an orphan girl child who settles into the family only after an experience with Dish TV.