Linopinion bags Religare's account

The Lowe Lintas' public relations division - Linopinion has bagged Religare Enterprises Limited's account. Now Linopinion is Religare's communications partner in India.

The public relation agency will establish Religare as a globally trusted brand in the financial services domain. One of the leading integrated financial services groups in India - religare has a client base of 1 million and growing, across the retail, wealth and Institutional spectrums.

This is not the first PR tieup, Religare had earlier tied up with Ogilvy as its communication and brand partner. Ogilvy's creative responsibilities will look after all companies that fall under the Religare umbrella including Religare Voyages, Religare Technova and Religare Macquarie.

The company has also signed the London-based Financial Dynamics to initiate its PR activities in the UK.