Dollar Club ropes in Akshay

The innerwear brand Dollar Club has roped in Bollywood superstar Akshay Kumar.

The actor has been signed as the brand ambassador for two years. The top ringing star of Bollywood Akshay Kumar will replace, Salman Khan who earlier endorsed the brand.

According to the reports, not much details have been revelaed about the deal between Akshay and the company but according to the market reports, the deal is pegged at Rs 5 and 6 crore.

The Rs 280-crore Dollar Industries is targeting ads in television and print media to expand its footprints across the country.

Marketing
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