CocaCola launches a lemon drink

The soft drink major Coca Cola to give a storng competetion to the other companies, who have lemon drinks in the market.

The company has launched a juicebased drink under its Minute Maid brand "Minute Maid Nimbu Fresh" to compete with rival PepsiCo India Holdings Pvt.

The launch is supported by a campaign and initially the Minute Maid Nimbu Fresh will be available to consumers through selective channels and outlets in Tamil Nadu and will be sold in other parts of the country later this year.