EFFIE 2011: New categories introduced!

Within eleven years the EFFIEs have become the most coveted awards of its kind in India. It is by far the only award that recognizes what has worked at the market place and how advertising has contributed towards building of a brand. The Effie is the only award that is given to honour how well advertising has impacted the success of the brand at the market place. Further it is also the only award that is given to the Agency and also to the Client.

The EFFIEs introduces a profound change in the concept of advertising awards. Awards is no longer be just a celebration of the craft of advertising, but a solid acknowledgement of the agency's power to build brands.

This year the Ad Club after consulting the industry thought leaders has introduced the following new categories/changes at EFFIEs 2011.

B2B Advertising, Rural Advertising & Regional Advertising have been introduced as three new categories.

Corporate Advertising is sub divided into Corporate Reputation & Social Cause,

The glittering EFFIE Awards ceremony that has attendance of 900 professionals from Advertising, Marketing, Media, PR & Research fraternity is scheduled for Wednesday, 14th December, 2011 at 6:30 p.m. at the Royal Western India Turf Club, Enclosure II, Mahalakshmi, Mumbai.