Effie India 2024 shortlist: Winners to be honoured on January 24

The Ad Club has revealed the shortlist for Effie India 2024, with the highly anticipated awards ceremony scheduled for January 24, 2025, at Hotel Taj Lands End, Mumbai.

This year, entries span 45 diverse categories, highlighting the innovation and effectiveness driving the marketing and advertising landscape. Leading the shortlist count is the "Disruptive Differentiators" category with 21 nominations, followed by "Experiential Marketing/Brand Experience" with 18, and both "Influencer Marketing" and "New Product and Service" categories, each securing 16 nominations.

Full list : https://theadvertisingclub.net/award/effie-india-2024-shortlist/

Effie India continues to celebrate outstanding collaboration between agencies and clients, recognizing campaigns that redefine benchmarks for marketing success.

In 2023, the awards achieved a record-breaking milestone with 1,276 entries from 79 agencies—the highest in its 23-year legacy.