EMGEE Group appoints BigBrandTheory (BBT) as its branding agency

EMGEE GROUP, one of India's premier real estate developers, has  announced the appointment of BigBrandTheory (BBT) as its official branding agency. With a  focus on strategic innovation and creativity, BBT will develop a comprehensive branding  strategy that encompasses rebranding EMGEE Group and crafting communication for all  upcoming luxury projects. This includes creating marketing materials, producing a brand  film, digital marketing, media campaigns, and innovative ideas.  

With over three decades of experience in luxury real estate, EMGEE has been raising the bar  for luxury living with its blend of sharp design aesthetics, cutting-edge technology, and stellar  innovation, constructing over 3 million square feet of residential and commercial real estate  across Mumbai, Lonavala, and Goa, and emerging as one of the leading luxury real estate  developers with a focus on branded Resorts and Residences in India. With exemplary  expertise, guided by originality, human-centricity, and collaboration, and working with the  likes of Architect Sanjay Puri and world-renowned global partners in the architecture and  construction ecosystem.  

Commenting on the agency’s appointment, EMGEE Group’s Founder & CMD Mudhit Gupta, said, "We’ve chosen to partner with BBT as they truly understand our company’s values and  vision, helping us to elevate our brand identity as we continue to expand our footprint in the  real estate sector. The Luxury Housing segment holds a lot of promise, and our vision is to be  the most preferred luxury real estate developer by the next decade. We are confident that  BBT’s expertise and creative approach will help us on this ambitious growth path.” 

Pravin Shah, Founder, BigBrandTheory, commented "We are happy to be brought on board  as EMGEE Group’s trusted branding and creative partner. Our team is committed to  delivering high-quality, results-driven branding solutions and crafting unique identities that  enable brands like EMGEE to make a mark in a competitive market such as real estate. We  look forward to collaborating closely with EMGEE Group to bring their projects to life and  support their vision for growth and success.” 

Acclaimed as India's premier design studio and with over two decades of unrivalled expertise  and a remarkable streak of winning awards, BigBrandTheory (BBT) specialises in crafting  distinctive brand stories and identities for a global clientele. The agency’s mission has always been to forge iconic brands through powerful storytelling, ensuring they remain relevant and  impactful over time. BBT’s portfolio spans a wide range of projects, from revamping major  brands to spearheading government initiatives and corporate rebranding efforts.