Anupam Mittal criticizes new ad regulation, citing industry impact

On June 4, 2024, the Ministry of Information and Broadcasting was criticized by Anupam Mittal, founder and CEO of People Group and Shaadi.com, for mandating a Self-Declaration Certificate for all advertisers and advertising agencies.

This is completely unviable. https://t.co/0iC65sbNew@MIB_India How will digital advertisers who create 100s of creatives a month comply with a directive like that? This will hurt our digital competitiveness globally by increasing costs and slowing us down ?

— Anupam Mittal (@AnupamMittal) June 4, 2024

Mittal expressed his concern on X (formerly Twitter) about how digital advertisers, who produce hundreds of ads each month, would comply with this rule. He also mentioned that this regulation would harm the industry's global digital competitiveness by increasing costs and slowing down progress. However, netizens reacted with mixed opinions to his tweet.