Entertainment & Media to grow by 11% CAGR by 2013' ASSOCHAM & PwC

Associated Chambers of Commerce and Industry of India (ASSOCHAM) and Price Waterhouse Cooper (PwC) project 11% Compound Annual Growth Rate (CAGR) in Indian entertainment and media industry by 2013 after a survey. CAGR is projected to rise by 11% in this sphere , giving to a whopping INR 932 billion by 2013.

Television is likely grow steadily at 5% to 15% in over a five-year span and close INR 430 billion by 2013, a marked difference from 250 billion in 2008. TV advertising is expected to rise from 39% to 41% in 2013.

The print media is expected to grow at 13% and be valued at INR 213 billion in 2013 from the present INR 165 billion. Newspaper publishing expects to see a a steady 5.6% growth for this time span with magazine publishing, a 6.5% growth.

Radio advertising is projected at a CAGR of 18%, a hike to INR 19 billion from INR 10 billion for this tenure, a growth of 1.4%.

Animation, gaming and VXF will see a 22% growth to RS 42 billion from INR 15.6 billion.

Out of home advertising sees a slight decline at 6.8 % by 2013.

Internet adverting is projected to fetch an additional 32% to advertising revenue a year and double to INR 300 billion by 2013. Online advertising sees a high from 2.3-5% in 2013 of gross advertising revenue.