ESPN STAR Sports ties up with DTH operators

ESPN STAR Sports has tied-up with the leading DTH operators - Dish TV, Airtel digital TV and Tata Sky to bring to its viewers FIFA World Cup 2010 South Africa & Wimbledon 2010 in High Definition mode.

Speaking on the occasion, RC Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, "ESPN STAR Sports has always set benchmarks in the way top flight sports is produced and consumed in Asia by its fans. We are delighted to partner with 3 leading names in the DTH arena - Dish TV, Tata Sky & Airtel digital TV to telecast FIFA World Cup 2010 as well as Wimbledon Lawn Tennis Championship 2010 in high definition for the benefit of sports fanatics in the country."

The high definition audio video experience takes television viewing to an entirely new paradigm. The HD telecast immensely enriches the viewing experience of live sports as compared to standard definition viewing. The telecast of the two sporting extravaganzas in high definition is expected to aid in the penetration of DTH platform further across the country.

ESPN STAR Sports is telecasting all the 64 matches of FIFA World Cup 2010 in South Africa. The finale of the football extravaganza will be played on July 11, 2010. The live telecast of Wimbledon Lawn Tennis Championship 2010 will start on the 21st of June, 2010.