News Just Arrived | Percept joins hands with The Brand Gallery

A concept brought in for the very first time in India, the "Percept ' Brand Gallery" alliance will offer a set of specialized brand solutions to broadcasters, media & entertainment companies across the Indian subcontinent; who are looking for high-end expertise to strategically create a new design, distinctive visual identity and quality content.

The size of the market is estimated to be INR 50 crores, and Percept will target a minimum share of 20%.

Speaking on the joint venture, Sanjay Ahire, COO - Percept Pictures, who also spearheads the endeavour in India, commented, "Percept has always believed in doing things differently and setting trends. Our association with The Brand Gallery will enable us to inundate the Indian market with additional services for the media sphere. We strongly believe that this will add tremendous value to any broadcaster in today's market that has intense competition and increased consumer fatigue".

The "Percept - Brand Gallery" alliance is considered as a historic entry in the brand solutions turf, where in the coming days, it would be extremely significant to have category specific specialization and thereby brand and content solutions. The alliance may even expand its arms to embrace the neighbouring Middle East and Sri Lanka as strategic markets for extending this service.

Phil McIntyre, CEO of The Brand Gallery commented, "I look forward to an extended and profitable association with Percept. India is rich in terms of business potential of this kind¦it is completely untapped currently with respect to the skill-set that we bring on to the table. I am confident that our Indian clients will only stand to gain by what we have to offer."