ET Now sings the song of unity

As the Republic Day is round the corner, ET Now's show Brand Equity has painted itself in the colours of independence.

The resounding tune of Louis Bank's 'Mile Sur Mera Tumhara' capturing the voices of India's best vocalists and celebrating the diversity of Indians is back after a hiatus of 26 years, only this time, in a completely new avatar. Brand Equity reminisces the past and gets you a first sneak peak of the new version.

Brand Equity explores the growth and expansion of these so-called "tapris' and chronicles their importance for the sale of cigarettes, shampoo sachets, confectionary, chocolates and mobile top-ups.

The IPL fever is here again and how! Twice as big as before and back home in India. That is the thought behind the new marketing campaign that ushers the much awaited "Season 3'. The official broadcaster Max is all out to capture that mood. Brand Equity takes a look at the 8 part series that will soon hit the tube and finds out what happened behind the scenes at the high profile IPL auctions.

Catch the show on Saturday, January 23 at 10:30 am 02:30 pm & 10:00 pm, Sunday, January 24 2010: 11:30 am, 2:00 pm & 09:00 pm, 11:00 pm.