Fastrack captures Zoom

It seems the roadblock strategy has caught the fancy of advertisers. As aftar Hindustan Unilever now it's lifestyle brand Fastrack, which has applied same strategy and blocked the entire day the advertising space on Zoom.

Fastrack has tied up with the Bollywood and lifestyle channel Zoom to promote its new campaign myExbox.

Fastrack, the youth lifestyle brand that specialises in the manufacturing of watches, eye wear and accessories.