Dabur launches campaign on cooking range

According to the reports, the company is all set to launch the first-ever campaign for its Hommade range of cooking products. The campaign will target the television and initially the products will be launched in South and eventually to the other parts of the country.

Dabur is planning to launch exotic cuisines such as Thai, Italian and Chinese.

Dabur has roped in Law & Kenneth for the ad campaign and the ad film will be directed by Parineeta director Pradeep Sarkar.