Ferrero Rocher adds sparkle to Rakshabandhan with new campaigns

Ferrero Rocher and Ferrero Rocher Moments are making Rakshabandhan even sweeter with the launch of new brand films featuring Bollywood stars Hrithik Roshan and Sara Ali Khan. The campaigns aim to capture the essence of the cherished sibling bond while positioning Ferrero Rocher as the perfect premium gift and Ferrero Rocher Moments as an ideal everyday treat.

The Ferrero Rocher film stars Hrithik Roshan as he prepares a surprise for his sister. The ad highlights the luxurious taste of the hazelnut chocolate, with Roshan emphasizing the family’s love for the brand.

Rakshabandhan, a festival symbolizing the cherished bond between brothers and sisters, holds a unique place in Indian culture. It is a time when siblings express their love and affection through the tying of a Rakhi and the exchange of gifts, capturing perfect and priceless moments.

Ferrero Rocher Film: Actor Hrithik Roshan is seen wrapping a box of chocolates, sharing how his sister excels at gifting, but this time, he wants to surprise her with Ferrero Rocher. He emphasizes how the "Roshans love Rocher" (while enjoying a praline), the delicious hazelnut chocolate that is truly the finest.

Ferrero Rocher Moments: The brand reiterates its #MaketheMmmmomentPerfect ideology. The heartwarming digital film opens with Sara Ali Khan searching for her phone charger, unaware that her brother Ibrahim has hidden it and left a surprise. When Sara finds her charger, she discovers a delightful box of Ferrero Rocher Moments and a note that reads, "Happy Raksha Bandhan, Behna! - Love, Ibrahim." Smiling, she expresses her love for her sibling, appreciating how these small moments of joy make their bond perfect.

Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, commented: "Rakshabandhan is a time to celebrate the unconditional bond between siblings, and we are thrilled to be part of these heartfelt moments with our consumers. Our brand films aim to evoke nostalgia and showcase the joy of gifting with Ferrero Rocher and Ferrero Rocher Moments."

Both brand films, Light Up Your Rakshabandhan and #MaketheMmmmomentperfect, will be promoted across social and digital platforms.