Fever 104 FM creates studio on wheels!

To launch Pepsi's What's Your Way contest, Pepsi has joined hands with Fever FM for an activity titled 'Pepsi My Show My Way'. And following the campaign, the radio channel created a customised studio on wheels.

As a part of this on-ground activity, youngsters were asked questions pertaining to their life and situations they face. A 10-foot high mobile radio studio was built in the shape of Pepsi My Can. Radio jockeys from Fever FM, including Paran, Vidhi and Tuhin hosted their shows live from the customised studio.

People with the wittiest and most hilarious answers got a chance to go on-air, by stepping into the canter and interacting with the RJs. All the action was transmitted to the listeners with the use of 3G technology. Another objective behind the activity was to conduct sampling of Pepsi My Can.

The mobile studio frequented youth hangouts across Delhi University campuses, and at Lajpat Nagar, PVR Saket and South Extension II. In the next few days, the activity will go to Mumbai.