Flashtalking Unveils Hypermode-Powered Social Ads Manager

Flashtalking by Mediaocean, an independent platform renowned for creative personalization, orchestration, and intelligence, has unveiled its latest innovation: the enhanced Social Ads Manager powered by Hypermode. This cutting-edge solution is designed to streamline and optimize workflows across multiple social media platforms.

Marketers have reported strong results with Flashtalking Social, benefiting from the efficiency gains brought by Hypermode. T-Mobile’s Senior Manager of Paid Social remarked, “Our team can now manage multiple campaigns and groups and ad groups effortlessly, boosting our productivity significantly; the navigation allows us to save so much time creating and making changes on the fly.”

Flashtalking Social incorporates AI and automation through a user-friendly interface, providing powerful tools to manage advertising campaigns at scale across platforms such as Facebook, Google Demand Gen, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, and X. With these product enhancements, advertisers can now achieve greater efficiency, precision, and performance on rapidly growing media channels. According to research conducted by TechValidate involving over 1,200 marketers, 66 percent plan to increase their social ad spend in the second half of 2024.

“Flashtalking’s recent product enhancements are strongly aligned with our commitment to performance marketing at Snap,” said Ali Rana, Global Head of Revenue and Product Partnerships at Snap. “We’re excited to see how marketers leverage these new AI-powered tools at scale to drive measurable results on Snapchat.”

Hypermode marks a significant advancement in social advertising technology. By consolidating workflows across multiple publishers, Flashtalking equips marketers with the agility needed to simplify workflows and enhance performance. Additional research by TechValidate shows that 85 percent of brands experience a disconnect between creative production and media execution.

Flashtalking’s new solution bridges this creative-media gap, facilitating seamless collaboration between teams and advanced automation across platforms. For example, Flashtalking clients can develop a new creative asset for one social publisher and instantly deploy it across multiple others, while simultaneously setting audience targets, bid rules, reporting requirements, and other campaign settings within a central workflow.

“Consumers have shown that they expect relevant brand experiences but it’s been an operational burden for advertisers to deliver that inside the walled gardens of social,” said Grant Parker, President at Flashtalking. “Over the past three years, Flashtalking has taken the best of what we built at 4C with the Scope product and added innovative functionality to streamline workflow and optimize performance. Our newest release of Flashtalking Social, with Hypermode, delivers on the promise of AI and automation like no other product in the market.”