Fortune Foods launches "Influencer Masterclass" to empower home chefs

Fortune Foods, the flagship brand of Adani Wilmar, has launched the Fortune Influencer Masterclass, a unique program designed to turn passionate home chefs into digital food influencers.
Launched on February 10, the masterclass provides expert-led training, digital tools, and a platform for aspiring culinary creators. Featuring top influencers like Meghna’s Food Magic and Vinayak Grover, the program offers structured learning, interactive modules, and hands-on content creation training. Participants will receive mentorship, a content creation toolkit, and industry insights from experts.

"The Fortune Influencer Masterclass empowers homemakers and food enthusiasts to showcase their culinary skills on digital platforms," said Jignesh Shah, Head – Media & Digital Marketing, Fortune Foods.
Through an immersive learning experience, participants will gain insights from renowned food influencers, including Meghna’s Food Magic, a Forbes Top 100 Digital Star with 2.7M+ followers, and Vinayak Grover, the creative force behind Lost and Hungry Studios. This unique program will guide cooking enthusiasts and homemakers in honing their storytelling, content creation, and presentation skills, helping them stand out in the dynamic and fast-growing digital food space.
Vikas Chawla, Co-Founder of Social Beat, shared his thoughts on the initiative:
"The Fortune Influencer Masterclass is a unique initiative, and we are thrilled to bring it to life. Our goal is to empower the next generation of food creators with the right guidance. This initiative brings together our expertise in social media strategy, content creation, and influencer marketing."

A distinguished panel of digital culinary experts—including Oindrila Bala, Mohammad Ashiq, Gurkirat Singh, and Prachi Agarkar—will evaluate participants throughout the program. Their expertise will ensure that aspiring influencers receive valuable industry insights and real-world exposure.
With India’s rich and diverse culinary heritage, this initiative aims to unearth hidden talent from across the country while also taking Indian food and talent to a global audience.

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