Hero Vida V1 top advertised brand during WPL with 8% share of ad volumes

TAM Sports has released its analysis of commercial advertising during Women’s Premier League (WPL) and ICC WT20 WC. The Ad Volumes are for advertising across six Star Network channels for WPL and eight for ICC WT20 WC.

Indexed ad volume growth per match increased by 3 times during WPL compared to ICC WT20 WC.

Tally of Categories, Advertisers and Brands rose by 79%, 2 times and 80%, respectively, in WPL compared to ICC WT20 WC.

Two Wheelers topped WPL with 12% share of the ad volumes, while Ecom-Other Services was on top during ICC WT20 WC with 16% share. During WPL, the top five categories accounted for 38% of the total ad volume, compared to 56% in ICC WT20 WC.

Hero Motocorp topped in terms of advertising with 9% share of the ad volumes during WPL. During WPL, the top five sponsors contributed 36% of the ad volumes, while the top five in ICC WT20 WC contributed 55%. At 16%, Google had the highest ad volume share during ICC WT20 WC.

Hero Vida V1 was the top advertised brand during WPL with 8% share of the ad volumes. Top 5 brands contributed 29% share of the ad volumes in WPL, while Top 5 of ICC WT20 WC contributed 45%. Google Search Engine brand topped with 16% of the ad volumes during ICC WT20 WC.