From silver screen to silver spirits: Celebs pour into alco-bev biz

In recent years, India's premium spirits market has witnessed a fascinating trend: Bollywood celebrities are no longer content with just endorsing alcohol brands. Instead, they're diving headfirst into the business, launching their own labels and becoming active players in the industry. This shift marks a significant evolution in both the Indian alcobev sector and celebrity entrepreneurship.

These star-backed brands are more than just vanity projects. They represent a confluence of star power, business acumen, and a deep understanding of evolving consumer tastes in India. From premium whiskies to craft vodkas, these Bollywood-backed spirits are carving out a niche in a market once dominated by established international labels and local giants.

Let's take a closer look at some of the most prominent Bollywood celebrities who are making waves in India's spirits industry, exploring how their star power translates into bottle power, and what this means for the future of premium alcohol consumption in the country.

Ranveer Singh: The Maestro of Mixology

Bollywood's energetic powerhouse Ranveer Singh is making waves in the spirits world as the creative partner for Allied Blenders and Distillers (ABD) Maestro portfolio. This collaboration goes beyond mere endorsement, with Ranveer actively involved in shaping the brand's creative direction. The portfolio boasts an impressive array of premium craft spirits including Arthaus Blended Malt Scotch Whisky, Zoya special batch Premium Gin, and Woodburns Contemporary Indian Whisky. What sets this partnership apart is its mission to bring India to the world and the world to India, combining global standards with local insights. Ranveer's creative input ensures each product not only meets high-quality standards but also embodies the vibrant, cosmopolitan spirit of modern India, redefining premium drinking experiences in the country.

Aryan Khan: The Next-Gen Spirits Prodigy

Shah Rukh Khan's son is proving the apple doesn't fall far from the tree when it comes to star power. Aryan's venture into the alcobev world with D'yavol is turning heads faster than a Bollywood dance number. Partnering with AB InBev, he's launched both a vodka and a blended malt Scotch that scream luxury. With its sleek design and cult following, D'yavol is the drink of choice for those who want their spirits as exclusive as a Bollywood after-party.

Sanjay Dutt: The OG Bringing Desi Swag to Scotch

Sanjay Dutt, Bollywood's beloved 'Baba', is now the godfather of a new whisky empire. Backing startup Cartel & Bros, Dutt has launched The Glenwalk – a Scotch-style whisky that's as robust and unapologetic as his on-screen characters. Priced at ₹1,550, it's bringing premium whisky to the masses, much like how Dutt's roles often bridged the gap between commercial and critical success.

Yuvraj Singh- FINO Tequila

Cricket legend Yuvraj Singh is making waves in the luxury spirits space with the launch of his own tequila brand, FINO Tequila. Crafted in the prestigious highlands of Jalisco, Mexico, FINO draws inspiration from Yuvraj's personal mantra - "Failure Is Not an Option." This ultra-premium tequila aims to offer connoisseurs a sophisticated sipping experience, blending international expertise with Yuvraj's bold, unwavering spirit. Positioning itself as a refined choice for tequila enthusiasts, FINO is bringing a touch of global glamour to the Indian spirits scene, cementing Yuvraj's transition from cricket star to successful entrepreneur.

The Rising Stars: Celebs We'd Love to See Join the Spirits Game

Deepika Padukone's sleek, modern gin
Aamir Khan's meticulously crafted small-batch bourbon
Katrina Kaif's tropical, Instagram-worthy rum

As Bollywood's finest continue to pour their creativity into the spirits world, one thing's clear: India's drinking culture is getting a star-studded makeover. These celeb-backed brands are more than just vanity projects – they're reshaping how India sips, celebrates, and savors its spirits. Cheers to that!

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