Publicis Sapient named a leader in IDC MarketScape for experience services

Publicis Sapient, a digital business transformation company, today announced it was named a leader in two inaugural IDC MarketScape reports for Experience Services  – IDC MarketScape: Worldwide Experience Design Services 2023–2024 Vendor Assessment and IDC MarketScape: Worldwide Experience Build Services 2023-2024 Vendor Assessment.

The IDC MarketScape evaluated 23 vendors in Experience Design and 18 in Experience Build based on the breadth and depth of their experience design and build capabilities, as well as their global reach. In its analysis and client case reviews, the IDC MarketScape said Publicis Sapient is “potentially a good choice for organizations looking for a services partner combining creativity and design services with strong technology capabilities to drive business and experience transformation.”

“As the digital business transformation arm of Publicis Groupe, Publicis Sapient combines a focus on human-centered experience design and build services with a global IT delivery network and a strong portfolio of supporting assets and tools,” said Douglas Hayward, Research Director, Worldwide Experience Services at IDC. “Its ability to combine creativity and design services with deep technology capabilities drives successful business and experience transformation. Whilst Publicis Sapient’s experience-design clients particularly appreciate its focus on value creation, and the quality both of its people and of the experiences they design, its experience-build clients commend it for its client understanding and insight, for the way it leaves clients empowered, and for quality of its people.”

Publicis Sapient’s CEO, Nigel Vaz, said, “From building some of the world’s first websites to designing omnichannel experiences for some of the most recognized brands, experience design has been part of the fabric of Publicis Sapient since inception. This recognition builds on that history and reinforces the power of bringing design and build capabilities together to create powerful experiences, that drive meaningful outcomes, with people at the center.”

“We are honored to be recognized as a Leader in the IDC MarketScape Experience Services reports, which reflects the success of Publicis Sapient in delivering transformative digital experiences at scale,” said Abby Godee, Chief Experience Officer for Publicis Sapient. “Our team's commitment to human-centered design and technology is anchored in creating value for our clients. This expertise, combined with Publicis Sapient's strategic approach, blending creativity, design, insights and technology, empowers organizations to undergo meaningful business and experience transformations. Our focus on client understanding, design excellence, and people quality underscores our dedication to driving meaningful impact at the intersection of business and technology.” 

As the digital business transformation arm of Publicis Groupe, Publicis Sapient sits at the intersection of business, leaders, CMOs and CIOs, and combines a focus on human-centered design and build experiences with a global IT delivery network and a strong portfolio of supporting assets and tools. According to the IDC MarketScape reports, “Based on conversations with Publicis Sapient's clients, the three areas where, on average, Publicis Sapient reference clients commended the firm most highly in experience design were value creation, design excellence, and people quality.”

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