Genelia bubbles her best in "Dikhao Apne Asli Rang'

It's a scene straight out of the late 70's celluloid screen ” Bollywood sensation, Genelia D'Souza and her gang of gal-pals overpower male domination with all her trademark effervescent mischievousness, while endorsing her brand "Fanta' in a 360-degree initiative, "Dikhao apne asli rang' slated to go on air shortly. Coca Cola India will kick off the integrated communication program to market its brand Fanta, India's most preferred fruit-flavored sparkling beverage this summer, featuring the brand ambassador actor Genelia D'Souza, in another episode of unique "orangy" twist of fun.

And if that includes an open-top car, frilly umbrellas, polka dots, and fringed-look avatars in butterfly sunglasses combined with dollops of 70's slapstick humour ” the ad's pure romance all the way. The mellowed orange hue of the farm setting adds to the bubbly spirit of Fanta which aims to spread playful moments in its latest ad. Genelia and her friends' countryside drive ends up in getting blocked by another rowdy group, which refuses to budge even after multiple requests. They even dare the girls to 'fly over' ” a move that sets Genelia thinking. She asks for a Fanta while enlisting the all-too-eager-to-help crane operator emerging almost magically to assist the damsels in distress. He uses his crane to literally make Genelia's car 'fly over' the blockade when the screen is filled with waves of Fanta and the VO says "Dikhao apne asli rang" (show your true colours!). The TVC ends with Genelia sipping a toast of her favorite Fanta to the ready-to-please crane operator, clearly charmed by Genelia's aka Fanta's fizzy nature.

The ad conceptualized by Ajay Gahlot, Group Creative Director, Ogilvy & Mather & Mayur Hola, Creative Director, Ogilvy & Mather and directed by Rajat Nagpal from Sharp Shooter Films targets the young metrosexual Indian adult ” GenNext. Genelia's mischievous "avatar', reflects the bonhomie, fun-loving and playful attitude of today's generation who is perpetually on the hunt for innovative and exciting experiences.

The ad brings out the visual distinctiveness of Fanta through clutter-breaking visuals capturing in all its essence life's fun-filled exuberant moments. "The latest campaign showcases how Fanta can bring out playfulness in an individual and convert a tricky situation into magical exuberance," said Srinivas Murthy, Marketing Director - Flavours, Coca-Cola India. After spreading fun amongst everyone around with its distinct 'Holi' taste experience, Fanta's new initiative aims at cementing its consumer connect through the all-new tangy-sweet ad.