Genesis Burson-Marsteller's Prema Sagar to join the list of Speakers at 20th Public Relations World Congress in Dubai

Genesis Burson-Marsteller, South Asia's leading integrated communications firm specialising in public relations, public affairs and digital marketing services, announced today that Prema Sagar, Founder and Principal, will be participating in the 20th Public Relations World Congress (PRWC) to take place March 13-15, 2012 at the Grand Hyatt Dubai (www.prwcdubai.com).

Sagar will join a venerated list of speakers including the pioneer of public relations and founding Chairman of Burson-Marsteller, Harold Burson. In a survey conducted by PRWeek, the industry's foremost periodical, Burson was described as "the century's most influential PR figure." Burson, who brings over 65 years of industry leadership, is a singular figure in the world of public relations, having won numerous industry honours, supporting an array of organisations and charities, and serving as a mentor to countless communications professionals.

"I look forward to participating in this wonderful event that draws on the knowledge and experience of so many respected thought leaders from around the world," stated Sagar. "It's an opportunity to share and gain perspective on the latest trends and best practices from the best in the field."

Over 500 professionals from over 35 different countries are expected to attend this year's event taking place for the first time in the Middle East. Sunil John, Chairman of the PRWC Organising Committee and Chief Executive Officer of ASDA'A Burson-Marsteller expressed his excitement about the upcoming event. "We are thrilled Prema is able to join what is shaping up to be an incredibly strong lineup," he said. "I look forward to welcoming industry colleagues to this part of the world where together we can assess and discuss the myriad challenges our industry is facing, not only here in the Middle East, but around the globe."