Havas Media retains the Global Air France account

Puteaux, France ' Havas Media retained the global Air France account following a competitive pitch with VivaKi (Publicis Groupe) that commenced in the second half of 2011. MPG, the largest media network under Havas Media, will support the win. MPG will manage the Air France account out of the French hub.

As the global agency of record, MPG and Havas Digital will continue to handle both the online and offline media responsibilities for the airline in all 54 Air France markets. In addition, Havas regained digital markets throughout Asia that had previously been managed by VivaKi, including China, Hong Kong, India, Malaysia, Vietnam, Singapore and Philippines.

Said Pascal Dasseux, COO Havas Media France, "On behalf of the whole team, I would like to thank Air France for renewing their confidence in Havas for the fourth time, thereby continuing the relationship that has been in place since 1992."

Havas Media ' a real-time Global media agency leader ' seeks to bring to Air France real-time solutions and constant reactivity thanks to a widely

interlinked network; all Havas Media agencies will collaborate more closely and efficiently using their proprietary Flightdeck tool as well as the management and optimisation of paid, owned and earned media.