'Ghanam Cinema, Ghanam Chai' with Tata Tea Chakra Gold & Pushpa 2

Tata Tea Chakra Gold, the favorite tea brand across South India, has announced a partnership with the much-awaited film Pushpa 2: The Rule. This collaboration brings together the intensity, strength, and cultural richness of both Tata Tea Chakra Gold and the cinematic brilliance of Pushpa 2, under the campaign theme 'Ghanam Cinema tho Ghanam Chai' (Grand tea with grand cinema).

In a first-of-its-kind initiative, Tata Tea Chakra Gold has launched special-edition tea packs inspired by Pushpa 2. These packs feature interactive elements, including QR codes, that unlock exciting contests and giveaways centered around the film’s themes, allowing fans to immerse themselves deeper into the Pushpa 2 universe while enjoying their favorite tea. Additionally, the brand has collaborated with Mythri Movie Makers to introduce Fanizm, a platform for movie lovers to connect, compete, and win exclusive rewards.

Commenting on the collaboration, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products, said: “This partnership highlights Tata Tea Chakra Gold’s strong connection with South Indian culture. Known for its strength and authenticity, we are thrilled to be associated with Pushpa 2, a film that embodies these same qualities. This bold and immersive experience will help bring our brand closer to millions of homes and celebrate their love for cinema and tea.”
Further elevating the fan experience, Tata Tea Chakra Gold has launched the PoseWithPushpa digital activation. Through an innovative web app, fans can create personalized movie-style posters using advanced background removal technology. This interactive experience allows fans to step into the world of Pushpa 2, creating a unique and personalized connection with the film.

"Pushpa’s journey is one of resilience, strength, and ambition—values that are deeply aligned with the legacy of Tata Tea Chakra Gold. This partnership is a celebration of grit and determination, and we are excited to see the essence of Pushpa: The Rule resonate beyond the screen," said the CEO of Mythri Movie Makers.
Mac Machaiah, Chief Client Officer & Office Head – South at Wavemaker India, who orchestrated the partnership, added: “This groundbreaking collaboration brings together the electrifying energy of Telugu cinema with the region’s deep love for tea. The synergy between Tata Tea Chakra Gold and Pushpa 2: The Rule is bound to ignite excitement and anticipation. Get ready to experience the Ghanam life!”
Fans can expect an action-packed campaign full of teasers, digital activations, and retail promotions in the lead-up to the movie's release.