Go Cheese unveils quirky TVC to elevate everyday meals

 Parag Milk Foods Ltd., one of India’s leading dairy FMCG companies and the parent company of Go Cheese, has launched a vibrant 20-second TVC designed to transform routine meals into culinary delights.

Debuting during the promos of Bigg Boss 18, this playful ad showcases the versatility of Go Cheese, inspiring creativity in everyday cooking and highlighting how its range of cheeses can elevate common dishes into gourmet experiences.

Set in a lively kitchen with pastel hues, the commercial features Go Cheese products—including Four Cheese, Pizza Cheese, Cheese Slices, Spreads, and Blocks—transforming a variety of home-cooked meals. From cheesy pizzas to rich pasta and tacos, the ad is infused with peppy music and a lighthearted voiceover that invites home cooks to “Make it Amazing” with Go Cheese.

Akshali Shah, Executive Director at Parag Milk Foods, shared: "With Go Cheese, we’ve brought a shift in India’s cheese culture. Indian consumers, once familiar mainly with processed cheese, now enjoy a variety of cheeses. As consumers crave more variety and bold flavors, cheese has evolved into an essential kitchen ingredient. This ad aims to inspire everyday home cooks, showing them how versatile and fun cheese can be in transforming daily meals. Our goal is to make cheese a staple in every Indian kitchen, sparking creativity and flavour in cooking."

Samarth Shrivastava, founder of BelieveTrinity, commented: "To truly honour Go Cheese as India's most versatile cheese brand, we created a TV spot that captures its full potential. Go Cheese isn’t just cheese; it’s a culinary partner that elevates everyday meals, allowing consumers to create magic in their own kitchens. Our 'food-out' campaign emphasizes the endless versatility of Go Cheese, inspiring home cooks to transform simple dishes into amazing culinary experiences."

The ad highlights Go Cheese's commitment to providing high-quality, flavorful products that cater to the growing appetite for culinary innovation in India. It will run across major TV networks and digital platforms, reaching home cooks and food enthusiasts nationwide.

Campaign Credits:

Head of Creative & Campaign Creative: Hanoz Mogrelia

Account Management: Vanshika Khanna

Production House: Firecracker, Meeta Khanna Dave, and Saisha Kapur

Director & Food Styling: Saba Gaziyani

Watch the TVC here: Go Cheese TVC