Gowardhan unveils new campaign showcasing pure festive sweets

Parag Milk Foods Ltd., the parent company of the renowned dairy brand Gowardhan, has launched a new Television Commercial (TVC) and Digital Video Commercial (DVC) for its Gowardhan Khushiyan Mithai range, just in time for the festive season.

The campaign highlights the purity and authenticity of the premium sweets, made with 100% pure Gowardhan Ghee, emphasizing their "Shatpratishat Shuddh" (100% pure) promise.

The TVC, which aired during Dussehra celebrations, showcases popular festive favorites like Kaju Katli, Kesar Pedha, Malai Pedha, and Kaju Pista Roll, all made with Gowardhan Ghee.

The commercial conveys the message, "Na bhakti me na bhog me na mithai me, milavat kahi bhi nahi honi chahiye," underscoring the need for purity in all aspects of life, from devotion to the sweets served during celebrations. The campaign aims to reassure consumers that Gowardhan Khushiyan Mithai offers unadulterated, high-quality sweets, ideal for festive offerings and family celebrations.

Akshali Shah, Executive Director at Parag Milk Foods Ltd., noted: "As the festive season brings a surge in sweet consumption, consumers are rightfully concerned about the purity of their purchases. Our Khushiyan Mithai range, made with 100% pure Gowardhan Ghee, ensures they can enjoy sweets that are both delicious and safe. Purity is not just a selling point for us; it's a standard we uphold in every product."

The campaign, created by BelieveTrinity, is live on regional TV channels and digital platforms in Maharashtra, Gujarat, and Delhi NCR, and is available nationwide on YouTube.