Goafest 2012: Ad Club Bombay announced the creative Abby shortlists

The Advertising Club Bombay announced the Creative Abby shortlists for Goafest 2012. All the categories including Ambient, Design, Direct, Film Craft, Film, Integrated, Digital and Mobile, Out of Home, Print Craft, Print and Radio and Radio Craft are announced. Finalists of the Ambient, Design, Direct, Film Craft, and Film categories are announced earlier. In the Print category, 158 entries are finalists in the Print category. Leading this list is DDB Mudra with 39 entries among the finalists. Taproot India has 19 entries, closely followed by Leo Burnett with 18 entries. Ideas@work and Ogilvy India have 15 entries and 12 entries, respectively.

The OOH category bags 120 entries among the finalists. The Phoenix Ogilvy (Sri Lanka) has six entries among the finalists, while Publicis Solutions (Sri Lanka) has four entries among the finalists. In the OOH category, Ogilvy India with 22 entries, closely followed by Leo Burnett with 21 entries are leading the list.

The Digital and Mobile category holds 71 entries with Maxus bagging 11 entries among the finalists. Webchutney, Ogilvy India and Grey India have eight entries each. Wunderman International and Digitas India have three entries each, while AgencyDigi Communications, Creativeland Asia, DDB Mudra, Interface Business, SapientNitro India, Publicis Communications and GroupM Dialogue Factory have two entries each in the list.

The Integrated category has 31 finalists. Ogilvy India and Taproot India have five entries each in this list, followed by Creativeland Asia with four entries. Contract Advertising, DDB Mudra and Leo Burnett have three entries each among the finalists, and JWT India and BBDO India have two entries each.

The Radio category has total of 54 finalists. Leo Burnett leads with 16 entries, followed by Ogilvy India with 13 entries. There are 11 finalists in the Radio Craft category. Lingo India has six entries, followed by JWT India with four entries and Side Show Films with one entry.