Grip Invest unveils 'Unspoken' for breaking money taboo

Grip Invest has unveiled ‘Unspoken’, an innovative video series designed to break the silence around money-related conversations within families. Featuring candid, unscripted interactions between five pairs of millennials and their parents, the series dives into the complexities of financial discussions, blending humor and heartfelt moments to address this often-overlooked topic.

For generations, middle-class households have treated money as a vital yet sensitive subject. Parents often shield their children from financial struggles—hiding debts or making sacrifices to secure their futures—while children refrain from asking questions, fearing they might appear ungrateful or intrusive. Over time, this unspoken dynamic creates a trust deficit and distances families from a deeper understanding of each other’s financial realities.

“At its core, ‘Unspoken’ is about breaking barriers,” says Ved Agarwal, Chief Marketing Officer at Grip Invest. “We want to recalibrate financial transparency between generations and foster trust. This series not only resonates emotionally but also inspires action—urging families to start those critical, and sometimes uncomfortable, conversations about money.”

Through authentic storytelling, ‘Unspoken’ highlights the tension between traditional financial values—like security and saving—and the modern-day ethos of independence and calculated risk-taking. The series offers an intimate glimpse into the struggles, dreams, and evolving financial perspectives that shape family relationships.

By addressing this universal yet underexplored theme, Grip Invest positions ‘Unspoken’ as more than a campaign; it’s a cultural movement. The initiative encourages families to embrace transparency, confront taboos, and strengthen their bonds through open dialogue about money.
Unspoken represents a bold step in redefining financial conversations, offering a platform for trust, understanding, and generational connection.