GroupM consolidates its Content, Entertainment, and Sports Verticals; elevates Vinit Karnik

GroupM, WPP’s media investment group, today announced it  will consolidate its industry leading Content, Sports, and Entertainment offerings to  create GroupM Content and Sport. The unified offer will provide GroupM clients with  exclusive access to the most scaled and compelling premium content opportunities in  the Indian market, enabling marketers to enhance brand engagement through  culturally relevant and consumer-centric initiatives.  

The combined offering will be led by Vinit Karnik who has been elevated to a new role  as Managing Director of Content, Entertainment, and Sports for GroupM India. Vinit will  drive a unified strategy, leveraging GroupM’s unique scale, expertise, and technology  in Content, Entertainment, and Sports to foster brand love and consumer attention. Vinit  will be supported by Ajay Mehta, who previously led Content for Mindshare, and  Subhamoy Das who will lead the Content and Sports verticals respectively. 

The move is part of GroupM’s ongoing business transformation to accelerate growth  and innovation by unifying its teams and capabilities to provide more integrated, agile,  and effective solutions for clients. 

Prasanth Kumar, CEO - GroupM South Asia, said, “As we are witnessing the interplay  and evolution of media ecosystems, this step enables us to build a simple and uniquely  compelling capability that allows our clients to combine the best ideas, properties, and  partnerships and align their brand objectives with consumer passions and interests.  With Vinit’s leadership and the strong support of our entertainment, content, and  sports teams, we are building a content powerhouse.” 

Vinit Karnik, Managing Director - Content and Sports, GroupM India said, “The  integration of Content, Entertainment, and Sports allows us to create holistic  experiences that will take our clients’ brands to new levels of relevance and consumer  engagement. Our focus will be on harnessing advanced analytics, with data-driven  strategies, innovative content creation, and strategic partnerships to drive  engagement and brand value in culturally impactful ways.”