H&M unveils luxe festive line for men, women & kids

H&M has launched a new festive collection designed for men, women, and children, capturing the glamour and celebratory spirit of the holiday season.

This capsule collection features stunning women's occasion wear perfect for the spotlight, alongside an elevated wardrobe for men that emphasizes luxe materials and sartorial confidence.

"We aim to create something exciting and exclusive for the festive season, inspiring our customers with a stylish and confident collection that encourages self-expression," said Eliana Masgalos, Concept Designer at H&M.

The women's line showcases striking silhouettes, including ethereal dresses and skirts, flowing blouses, and sequined outfits ready for the dance floor. These pieces are complemented by bold, sculptural jewelry and rich fabric volumes that are expertly draped and knotted, enhancing the collection's lavish aesthetic. The color palette features bold floral prints in luminous creams, metallics, and deep berry reds.

Meanwhile, the men's collection blends traditional craftsmanship with contemporary elegance, featuring classic tailored pieces like button-down jackets, blazers, and overcoats paired with luxurious knitwear and pleated trousers. Fabrics with drape and satin finishes introduce flair and depth to the collection's neutral tones.

H&M HOME styles are also part of the festive offering, featuring tactile textures and fabrics that blend timeless elegance with modern comfort. The home collection includes large round candles, plush throws, knitted designs, soft covers, and serving platters, ensuring every detail is perfect for unforgettable celebrations.

The festive collection will be available in stores and online at HM.com, Myntra, and Ajio starting October 2, 2024.

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