Fashion icon Karan Johar advices SRK & Kiara Advani to ‘Not Shop on EORS’

Myntra, one of the leading fashion, beauty and lifestyle ecommerce destinations in India, has announced the launch of its latest campaign for the 20th edition of the End of Reason Sale (EORS), the platform's marquee fashion extravaganza. Film director, producer and fashion icon Karan Johar is the face of EORS, and will drive the EORS message along with the Baadshah of Bollywood Shah Rukh Khan (SRK) and Indian actress Kiara Advani. The celebs appear in two ad films and a few shorties, highlighting the Lowest Price Guaranteed on international brands on the platform during EORS offered by participating brands and sellers. The campaign, now live, acts as a preview into what is set to be the biggest EORS to date, which will commence from the 31st of May.

In a bold and creative approach, the campaign adopts an anti-EORS stance, showcasing Karan Johar urging SRK and Kiara to not shop from Myntra’s EORS. With Myntra’s EORS enabling everyone to be at their fashionable best, thanks to the unbeatable and unmissable prices on international brands during the event, Karan Johar fears his iconic fashion status might be challenged as everyone embraces their fashionable best now. Thus in this way, the film highlights the best of EORS offerings from multiple  premium and international brands such as Tommy Hilfiger, MANGO, trendyol, H&M, NA-KD and NEXT to name a few.

Renowned for his bold and distinctive fashion choices, Karan Johar leads the EORS message in its 20th edition, highlighting premium fashion and international brands available on unmissable offers during the event. As the face of EORS, SRK and Kiara join Karan to elevate the event's stature and build salience among their fans with the event.