Hajmola's kachcha aam is out!

The move is said to create excitement around the brand and to push faster growth of Dabur Hajmola. According to the reports, the company will also conduct on ground activities and tie-ups with street food outlets to increase the frequency of consumption by promoting post-meal consumption.

As per resports, the company claims that Hajmola Kachcha Aam will offer the digestive and nutritional values of raw mango in an easy-to-use form to consumers and has been brought out on the sucess of Hajmola's other flavours Imli, Nimbu & Pudina flavours.

The last year launched Hajmola Pudina has already become an over Rs 8 crore brand.