SAB gives tough competition to leading GECs

It's a Happy happy New Year for SAB, the family comedy entertainment channel has reached its highest GRP rating of 85. According to the latest TAM data the channel is almost at par with NDTV Imagine which has a GRP of 86.

Delighted by the performance, Anooj Kapoor, Business Head, SAB, said, "We are looking at the New Year 2010 with renewed energy, new vigor and optimism as we continue to accomplish incredible growth."

The results proves the success of the channel in winning hearts of the viewers with its light hearted family entertainment content. Commenting on the content of the channel Kapoor further said, "We are confident that we will further consolidate our position with our successful brands like Tarak Mehta Ka Olta Chashma, Lapataganj and the recent Sajan Re Jhoot Mat Bolo."

The channel which broke the norms by coming out of the Saas-Bahu trend has launched some of the new shows recently like Sajan Re Jhoot Mat Bolo and is also planning for some many in the near future. Kapoor, says, "In keeping with our strategy of differentiated programming through innovation, we are ready to launch India's first silent comedy in the coming month."

The channel that was recently reported for a 60% growth in last two year seems following the old saying in the industry, "Content is the King."