Himalaya Kajal shines with Kalyani Priyadarshan in Onam campaign

Himalaya Wellness has unveiled its latest campaign for Himalaya Kajal, featuring the renowned South Indian actress Kalyani Priyadarshan. This festive season, Himalaya celebrates the spirit of Onam with a tribute to kajal, a cherished cultural icon in Kerala that embodies beauty, tradition, and festivity.

Kalyani Priyadarshan's new TVC highlights how Kajal enhances the eyes, turning them into a canvas of emotions that reflect the joy and essence of the festival. Just as a smile can light up a face, Kajal adds a sparkle to the eyes, eloquently expressing the celebrations of Onam through its silent yet powerful beauty.

Ragini Hariharan, Marketing Director - Beauty & Personal Care at Himalaya Wellness, shared her enthusiasm about the collaboration: “Kajal has always represented more than just beauty; it’s a symbol of tradition and confidence. Our 'sm-eye-le' concept underscores how smiling eyes brighten the entire face. We are thrilled to partner with Kalyani Priyadarshan, whose grace aligns perfectly with our brand values, to make Himalaya Kajal the preferred choice for festive makeup this season.”

Kalyani Priyadarshan expressed her excitement, stating: “I’m honored to be part of this beautiful campaign with Himalaya. The concept of 'sm-eye-ling,' connecting smiling eyes to a smiling face, deeply resonates with me. Kajal is an integral part of our cultural attire and Onam traditions, and Himalaya’s use of natural ingredients makes this association even more special.”

The campaign, featuring Kalyani Priyadarshan, is now live and will be showcased across various platforms in Kerala. This initiative aims to connect with women for whom Kajal is not just a beauty essential but a significant cultural tradition, reflecting elegance and heritage. Himalaya Kajal is readily available throughout South India and urban metros, allowing women everywhere to enjoy its natural and nourishing benefits.
Watch the TVC here: Himalaya Kajal Campaign