Zouk announces exciting collaboration with actress Kalyani Priyadarshan

Zouk, a Proudly Indian, 100% vegan lifestyle brand that is dedicated to bringing India-inspired designs to modern use cases, is thrilled to announce its exciting collaboration with the exceptionally talented actress, Kalyani Priyadarshan. With a stellar repertoire of performances in Malayalam, Tamil, and Telugu cinema, Kalyani Priyadarshan brings her unparalleled charm and grace to enrich the vibrant identity of Zouk.

Zouk is also thrilled to announce the release of a beautiful video that captures the essence of this collaboration. This collaboration marks a significant milestone for both Zouk and Kalyani Priyadarshan, highlighting the brand's unwavering commitment to embracing diversity and celebrating the cultural richness of India. Kalyani seamlessly integrates her remarkable talent and pan-Indian appeal into the ethos of Zouk, embodying the perfect fusion of tradition and modernity. Her association with Zouk serves as a beacon, symbolizing the brand's dedication to crafting timeless pieces that resonate with the dynamic spirit of contemporary India.

Disha Singh, the Founder of Zouk, exudes boundless excitement regarding collaboration with Kalyani Priyadarshan. “We are absolutely thrilled to join forces with Kalyani as her essence seamlessly intertwines with our brand's identity and ethos. She embodies the epitome of modern Indian culture, infusing it with her infectious energy and authenticity, thus rendering her the quintessential match for our brand.”

Pradeep Krishnakumar, the esteemed Co-founder of Zouk, expresses, "Kalyani seamlessly merges her passion for Proudly Indian fashion with Zouk's core values. Through her collaboration with Zouk, she magnifies our mission of empowering individuals to embrace ethnic fashion while preserving their unique personal style."

Kalyani Priyadarshan, known for her stellar performances in films like "Hridayam," "Antony," and many more, expressed her excitement about the collaboration, stating, "I am delighted to partner with Zouk, a brand that exudes elegance and celebrates the rich heritage of India. I look forward to bringing forth the amalgamation of tradition and modernity through this collaboration. With Zouk by my side, I'm fortunate to personify the spirit of Proudly Indian, inspiring others to reconnect with their Indian roots." 

The collaboration between Zouk and Kalyani Priyadarshan promises to be a celebration of creativity, culture, and craftsmanship. Stay tuned for more updates as Zouk and Kalyani Priyadarshan embark on this exciting journey together.