HLL Lifecare to roll out "Paan' flavored condoms!

HLL Lifecare along with "paan' flavored condoms also plans to introduce more variants. The company aim is to increase its presence in the condom market segment. All this is part of their strategy to achieve a turnover of Rs 1, 4000 crore by 2010-2011, as per media reports.

However, the "paan' flavored condoms was launched in 2007, and was priced between Rs 3 ' Rs 6 a piece. It was introduced to give more options to the male consumers. The first recipients of this product were the commercial sex workers of Mumbai and Thane.