Housing.com unveils new ad film

Housing.com has unveiled an Independence Day ad campaign. The ad film showcases the essence of familial bonds and how the pursuit of individual freedom is beautifully woven. In the film, Ayan, a spirited young boy, and his childlike grandfather, Ramesh Mehra, boast an unbreakable bond as they hatch a charming "cute Independence movement" to overcome their day-to-day struggle as their family tries exercising discipline. Through a series of secretive huddles, slogans ("Inquilab… Zindabad!"), and light-hearted rebellion attempts, Ayan and his grandfather forge a path toward their own authentic space.

Amidst the family's dynamics, Housing.com takes center stage as Ayan turns to the platform for inspiration. Using the platform to showcase a vision of the perfect home where they can truly be themselves. With a heartfelt twist, the story culminates in a touching moment of acknowledgement and acceptance, as Ayan and his grandfather not only discover a sense of liberation but also exemplify the idea that a perfect home is one’s where individuality thrives. As the story unfolds, Housing.com's message resonates: "Find a home where your true self can flourish, just as Ayan and his grandfather did in their heartwarming journey."

Rahul Ralhan, VP, Growth & Marketing: "Through this campaign we are trying to blend the power of storytelling with the aspiration to find the perfect home that embodies our true selves. Ayan and his grandfather's heartwarming journey is a reminder that a home is more than just a place; it's a canvas where personal freedom and authenticity flourish.