How to Create a Compelling Brand Narrative with the Power of Storytelling?

Authored by Sangeeta Sharma, Marketing Head of Mrig Sight Media

India is a country that is an emerging economy all over the world and has vast competition; brands are increasing in the market and every sector, and so are their competitors, industry blooms and promotes brands at many levels. The Brand wants recognition in the market, and on that account, brands are using marketing methods to grow in the market. An organization needs to go through the process of marketing itself and take different steps for marketing and branding. Companies need to understand these methods to get recognition for their brand in a way that gives them a chance to thrive in the market.

Story telling method for marketing:                                                                 

One of the most used methods for marketing by brands these days is storytelling. In the storytelling method, the message of a brand is delivered to customers in the form of a story or in a narrative way to establish an emotional connection between the brand and the customer. Most brands are using this method as it helps to reach out to customers in a mass way and creates a better understanding of the brand in the minds of people.

How story telling method works?

Storytelling creates a sense of relatability among the consumers, and the audience can relate to the story, which builds a relationship between the brand and the audience. This method helps in creating an emotional connection with the audience, which creates a drive in consumers to buy the product. It helps people empathize with the brand because of their story. The brand communicates with customers by using the storytelling method, as it concisely tells about the brand and acts as a platform for marketing.

Process of Storytelling method in marketing:

To use the storytelling method for branding, we need to understand how it is done. Before working on the story, we need to identify and understand the psychology and needs of our target audience. Then, we need to work on the idea of the story by brainstorming and going through every objective of the story. After this, the characters, plot, theme, and dialogues are decided accordingly. While planning the story, it is important to keep in mind that the idea should be delivered concisely. Also, consider that the message should be easy to understand. The framework of the story should be designed by discussing every factor with the whole team of the brand. The story should be delivered in such a way that it influences the choices and actions of people, which affects consumers and makes them believe in the story.  All these processes are done.  A story is processed, created, and delivered to the audience. 

According to Ms. Sangeeta Sharma, Marketing head of Mrig Sight Media

The Importance of Storytelling for the brands is essential. The method of storytelling draws a parallel with consumers becoming aware of the brand or product. Almost every organization, person, and Product uses this method to create an impact on consumers, and it also helps the company to understand the needs of customers.

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