HT to revive creativity in print

In today's world when advertising professionals are focusing on television ads, HT hopes to revive the creativity in print ads.

India's one of the leading media organisation plans to revive the dying art of print and to get it started the company has launched a contest named Build Your Campaign.

The contest is focused at brand owners and their creative media agencies. Each agency will have to create ads only for the brands it has been aligned with. The winning brand will get Rs 2 crore worth of media space in the Mumbai and Delhi editions of Hindustan Times for just 1 per cent of the cost, at Rs 2 lakh.

The entries will be judged by a team comprising Sam Balsara, chairperson and managing director, Madison World; Vikram Sakhuja, chief executive officer, GroupM South Asia; R Balakrishnan, chairperson and national creative director, Lowe Lintas; Sanjoy Narayan, editor-in-chief, HT; and Benoy Roychowdhury, business head, media marketing, HT.

Hindustan Times has even created a website www.hindustantimes.com/byc to promote the campaign.