Hyperspace adds oomph to Posterscape's OOH designs

After customizing some of its proprietary tool like PRISM suite for the Indian market to improve effectiveness and efficiency of its OOH campaigns, Posterscape, the leading OOH communications agency, now looks to Hyperspace to pump in some oomph to its ads as well as explore and create new OOH channels in the country. Hyperspace, developed on the concept of experiential marketing in captive formats, focuses on innovation in out-of-home advertising.

The country is on a digitally fast forward mode and is negotiating its way forward. And if India's come of age the OOH way, it needs no crystal ball gazing to declare that innovations in this sphere will add further dimensions to the field of advertisements. Posterscape's Hyperspace is already gathering its share of accolades by dint of its team's sheer creative spirit and implementation strength.

And also it seems Posterscope India cannot wait to hit the promised ton! The journey that began on a golden note this year for the company is poised to soar to even greater heights by year end. With the aid of some amazing innovations, the ad agency is all set to lure some more clients' hearts by adding immense value to their business through Hyperspace.

Posterscape implemented eight different types of innovations pan-India cutting across categories along with Hyperscape, which specializes in innovative thinking. And all of this within a single month, claimed Haresh Nayak, Country Head, Posterscope India. Be it the huge cut out of Boeing 777 & crew with halo effect on a hoarding announcing to the world Qatar Airways' new flights from Bangalore to the world via Doha or the attempt to solely highlight the fact that music is everywhere by wrapping up Volvo buses to airport walls or unipoles with neon lights for Philips Music player â€ Hyperspace's unique, multi-dimensional concepts have proven to be a hit with customers, not to mention happy clients.

The other innovations include a giant wheel that jets out of the billboard, on a mobile van, screaming "Naya Kharido Purana Badal Dalo' â€ Big Bazaar's Exchange offer; a huge see-saw highlighting the playfulness in the Kidzee from a hoarding; the 3D larger-than-life shopping bag with neon handles perched atop a mobile van, aimed to attract people's attention to the opening of a Marks & Spencer Store. The use of neon lights to highlight Bharti AXA general insurance's brand and the offer on a hoarding marks the optimum uses of light display on a regular billboard. The effects â€ unparalleled! The impact â€ immense! The future â€ from Ooh to Aah and the way forward¦